Custom Tattoo Studio in New York, NY

Studio 28 is a custom tattoo studio in New York, NY, where every piece is drawn for one person and inked by a resident artist who does this full time. Since 2010, our Chelsea studio at 108 West 28th Street has built its name on original artwork, clean linework, and a calm room that never feels rushed. Call us at (646) 370-6509 or request a tattoo appointment to begin. Walk-ins are welcome whenever our artists have availability.

As a custom tattoo shop in New York, NY, we skip the flash-sheet approach in favor of design built entirely around you. A low upfront price can get expensive quickly when thin lines fade early or a rushed piece blows out and needs correcting. Getting it right the first time almost always costs less than fixing it later. What sets our studio apart is simple to see once you sit down with an artist:

• Custom design only. Your tattoo is created from your ideas and references, never copied from another artist's work.
• Resident artists. Our team works across fine line, black and grey, color, and neo-traditional styles, with years of experience behind every session.
• Medical-grade safety. Single-use needles and sterilized equipment are used on every client, every time.
• An inclusive space. The studio is built to feel comfortable whether this is your first tattoo or your fifteenth.
  

Choosing a tattoo studio comes down to the work on the wall. Our artists cover a wide range, from delicate fine line and minimalist script to bold black and grey with deep contrast, saturated color, and neo-traditional pieces with strong outlines. Because each artist brings a distinct hand, the goal of your first conversation is to match you with the person whose portfolio already looks like what you have in mind. You can compare their work on our tattoo artists page before you book.

We keep pricing clear. The shop minimum is $100 and the hourly rate is $200. Smaller pieces that take two hours or less are usually priced as a flat rate, while larger work is billed hourly. A $100 deposit holds your date and applies to the final cost, and paying the balance in full with cash earns a three percent discount. Our tattoo FAQ answers the details clients ask about most, including deposits, cover-ups, and sizing.

Every client moves through the same process from first message to healed tattoo. First, submit your concept and reference images through the appointment request form. Next, you meet your artist to talk through placement, size, and style so the plan fits your body and your budget. Your artist then draws a custom design and refines it with you before anything is final. On the day of your session, you arrive to a clean, prepared station with fresh single-use equipment. You leave with clear tattoo aftercare guidance and an artist who stays reachable through the healing weeks.

Our studio sits on West 28th Street between the 1 train at Seventh Avenue and the N, R, and W at Broadway, which makes us a short trip from most of Manhattan. Clients walk in from Chelsea and the surrounding blocks, ride a few stops up from Soho and the Village, and travel the 1 line from farther north and south. If you are also thinking about jewelry or a new piercing, our piercing studio shares the same address, so many clients handle both in one visit.